We are experienced news people who have been there.

DCA, The David Crane Agency, was founded in San Francisco in 1979. Prior to that time, David Crane had been a founding partner of Entertainment Response Analysts (ERA), a television news consulting firm. One of David's partners at that time was the legendary Don Fitzpatrick. In 1979, ERA merged with another company to form a new research and consulting firm called Audience Research and Development (AR&D). Soon afterward, David sold his interest in the firm and started the David Crane Agency, specializing in placement of broadcast news talent. David passed away in February of 2012 after battling a form of bone cancer.

Steve Swienckowski joined DCA in 1999. He started his job-finding and coaching agency in 1989 after hearing complaints about other agents from news directors and talent alike. Steve's TV career includes stops at CNN, the Cartoon Network, KTVU in San Francisco, Kansas City, Sacramento and Raleigh. His broadcast career began in 1977 in radio as an on-air personality. He last worked on-air in Los Angeles radio before making the move to television. Steve also served as Chief Instructor for The Broadcast Workshop, a private post-secondary broadcasting school in Southern California. He worked as a Weather Anchor, a Feature Reporter and a Sports Anchor before returning to college at the University of Kansas to pursue meteorology. In 1999, Steve won the top prize at the International Festival De Meteo (Weather Festival) held in Quebec City (
photos and video here).

Steve's wife, Sun Pak, also joined the agency in 1999. Sun is a Certified Public Accountant with a background in auditing, corporate financial analysis and systems implementation. She has worked for several major corporations and Duke University.

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