Here's an excerpt from a recent newsletter to clients:




A note about News Directors.  It has been our experience that some news directors may try to damage our relationship.  If a news director (or other manager) becomes frustrated with us as we work in your best interest, he or she may say things to you designed to drive a wedge between the agent/talent relationship.  Do not be surprised at this: we have seen it happen.  Remember, only we work for you.  A news director will do whatever he or she must to secure the best deal for him or her and the station.  They are not working for your best interests.


One manager started dissing us to our client from the start.  He bad-mouthed us in the first phone-call, bad-mouthed us at the interview and continued with the negativity at every opportunity.  


Also, a news director may tell you, “I don’t deal with agents”.  We have placed several people with news directors who say this, so don’t let it discourage you.  It is simply a power play designed to assure him or her that they have you at a disadvantage.


When you get a call from a News Director, be positive and say nothing which might disqualify you immediately.  It’s much better to be offered a job which you can later turn down than not be offered a job at all.  We had a client who was called by a station in Spokane only to upset the news director by his attitude that they “couldn’t afford him”.  They later offered the job to someone for $105,000!  (He is still making $45k).


Another reason to be positive and say nothing which might disqualify you immediately: you never know where that News Director may be in the future.  Example: weekend anchor in a large market seeking a primary anchor job gets call from manager in a small market with a primary opening.  Client wisely does not reject said possibility and agrees to fly in for a visit.  Manager says she will call back with flight info.  Fast-forward two weeks: no word from the manager.  Client calls TV station: manager no longer works there!  Fast-forward two months: manager calls client again, this time she's in a top 30 market and she again has a primary anchor slot.  Is client interested?  You bet!  In fact, client was hired and lasted nine years there.


Moral of the story: if you say "no" to a manager who likes you, you'll never get to meet them, never get a chance to check out their shop and city, and you may be saying "no" to an unseen future opportunity.  


When we get a call from a manager about you, we will continue to contact that individual at least once a week (usually on Tuesdays) until they either hire you or they hire someone else.  Rest assured: we will stay on top of the situation until it is resolved.  There's no need to pester us with phone calls or e-mails regarding someone who is interested in you.  If you don't hear from us, that means there is nothing to report.  As soon as there is, we will contact you.  If you have had a chat or correspondence with a manager who has expressed interest, I suggest you also contact the manager once a week, on Thursdays, to show you are keenly interested.

Contact Us Today!

We help TV news people and others.  For consideration, call Steve at 919-868-6088.  Call any time.  We answer the phone nights and weekends.  The only times we don't answer are when we are sleeping or eating.