*the average pay raise for TV news people last year was 2%.
*the average salary increase for those we placed in new jobs was 51%.
DCA TALENT IS CURRENTLY ACCEPTING NEW CLIENTS:
ANCHORS, REPORTERS, SPORTS TALENT AND METEOROLOGISTS
We are TV news agents and talent placement experts. We get better jobs for TV reporters, anchors, meteorologists, sports types and others in TV.
For consideration, call Steve at 919-868-6088. Call any time. We answer the phone nights and weekends. The only times we don't answer are when we are sleeping or eating.
DINE WITH DCA (photos)
MOST RECENT CLIENT NEWS & KUDOS!
ASHLEY SMITH joins WXIX in Cincinnati as Staff Meteorologist (from WSIL, Paducah).
SHARON JOHNSON leaves the frozen tundra of Bismarck and joins WJCL in Savannah as Reporter.
GREG CHANDLER leaves the frozen tundra of Duluth and joins KRIS in Corpus Christi as Lead Nightside Reporter.
MONICA HERNANDEZ, Reporter, WFAA-TV, Dallas.
Reporter TIFFANY JUSTICE moves to Salt Lake City and KUTV (from KOCO, Oklahoma City).
CHRIS HARRIS, Main Sports Guy, WSMV, Nashville.
NICK LaFAVE, Main Anchor, WZZM-TV, Grand Rapids.
Meteorologist SAMARA COKINOS moves from Weslaco, Texas, to Orlando and WKMG-TV. Samara will be doing weekend morning weather and producing three days a week. She will also fill in on weekday morning traffic and other weather shifts.
ALEX KIRCHNER, Chief Meteorologist, WREX, Rockford.
KELLY SULLIVAN joins the reporting staff at WFXT in Boston.
HALLE JONES gets her very first job---- straight out of college--- at KTWO in Casper. DCA has had several clients start their careers there: one is now in Orlando and another in Kansas City.
ADAM SHADOFF, Weeknight Sports Anchor, WOFL, Orlando.
TOM RANDLES, Main Anchor, WSMV, Nashville.
FRANK MALLICOAT, Weekend Anchor, KTVU-TV, San Francisco.
Meteorologist PAUL WILLIAMS now seen nationwide working for AccuWeather.
JEREMY RAUCH, Weekend Sports Anchor, WXIX-TV, Cincinnati.
RACQUEL ASA, Morning Reporter/Anchor, WFTV, Orlando.
Meteorologist JIM LOZNICKA, WGCL, Atlanta.
DEREK KEVRA, Weekday Meteorologist, WJBK-TV, Detroit.
CHRIS STANFORD to Morning Anchor at KOKH-TV, Oklahoma City (from KAKE-TV in Wichita). Chris is the fourth DCA client currently working at KOKH!
I’ve always said, “Sometimes, you get what you want by walking away.” Every now and again, I got a chance to test that axiom. Here's just one example.
Had a client in a medium-sized market. Main Anchor, five newscasts a day. Ten years in the market, five at current shop. We knew client was underpaid. Had some good, hard data to prove that, too (won’t say how we got it, but trust me---- it was solid intel). Plus, ratings were up. So, we had every right to be offended when client’s contract came up for renewal and station offered 2%.
Client and I discussed how to handle it. I suggest to client that we are uniquely positioned to take advantage of the situation. Station is flush with cash (political ads), ratings are up, and they KNOW they are underpaying.
“The final piece of leverage,” I tell client, “is if you are willing to walk away from the deal. Talk it over with your spouse and get back to me.”
The next day, client tells me spouse is on-board: let’s do it.
The plan: client would have a face-to-face with GM and ND. Be respectful. Be calm. Express disappointment. Express dismay. Make them see the chagrin in client’s face, up-close and personal. Quote the salaries of others that we knew (not clients of DCA) including Co-Anchor, Chief Met and Morning Anchor (a new hire)--- all making more than client. The goal of this face-to-face: shame them.
Then, I call the ND. Be respectful, but exude a little more disdain and urgency. Express more disappointment. Express dismay. Quote salary info (which ND refutes).
“One more thing,” I say. “We have permission from the spouse to walk away from the deal if we don’t feel we’re getting a fair shake.”
End result? A 22% raise.
Now, before you call me and ask that we do the same for you, keep these factors in mind:
-longevity in the marketplace
-primary and key position
-proof of salary disparity
-willingness to walk away (or an offer from another shop).
Of course, the power of walking away works best if it’s not a bluff.
“He needs to lose some weight.”
“Don’t send me any blondes.”
“Looks like she has facial hair on her upper lip.”
“She needs to get the hair out of her eyes.”
“Two jobs in two years--- why is he out of work again?”
“Your client got off the plane with a two-day growth of beard and he wasn’t wearing a tie!”
“In our morning meeting, he just sat there looking at his fingernails.”
“She didn’t have any energy, zero energy, not that engaging, one word answers, disengaged, didn't ask a lot of questions.”
“On tape, he seems confident; in person, he looks like a scared rabbit.”
“I don’t like her nose.”